Sydney Arin Go
Content Strategist & Creator
Obsessed with quality, systems, and work that actually moves the needle.
Content Strategist & Creator
Obsessed with quality, systems, and work that actually moves the needle.
I've spent almost a decade building content strategies, executing them with obsessive attention to quality, and delivering results that actually move the needle. I'm currently Managing Editor at GrowthX AI, where I build content strategies, manage teams, and create content pipelines at scale.
Before this, I spent nearly three years at Semrush honing my SEO and content knowledge. I'm an expert in on-page SEO and technical SEO (including creating schema and conducting content audits), and also have experience in building programmatic SEO pipelines. My time at Semrush taught me how to assess content quality, look at data, and figure out what's working and what needs to change.
I've also had three years of client-facing experience through Animalz and GrowthX AI, working with companies like Buffer, Hotjar, Zapier, Metronome, and Webflow. I'm good at managing accounts, leading meetings, presenting strategies, and keeping projects on track while collaborating with writers, developers, designers, and analysts.
How I work: I build systems so my ADD brain doesn't have to remember everything. I'm obsessed with automation and quality checks that make everyone's lives easier without sacrificing the human touch. I use AI to speed up execution, but I'm always the human in the loop making sure content actually sounds like it was written by a person who knows what they're talking about.
I've written and edited hundreds of articles across SEO, content marketing, and financial services. Here's where you can find some of my work:
SEO and marketing content covering technical SEO, content strategy, and digital marketing best practices.
View Articles →Financial adviser marketing content focused on helping advisers grow their practices through content marketing.
View Articles →I've also created content for Buffer, Hotjar, Webflow, and SimpleLegal through Animalz. Message me on LinkedIn or email me for more about my portfolio.
"There are plenty of quirks/challenges when it comes to working with new customers and Sydney has met each one head on with bravery and curiosity. It's been great to see her take ownership of the customer, running interviews and staying on top of all the back-and-forth communication with the team."
— Director of Content at B2B SaaS company
"I consistently see Sydney push to make sure her work is rigorously supported, and it pays off in content that truly serves both customers and readers."
— Senior Editor at security software company
"While many content managers (especially brand new ones) would be happy to let a backlog lie, Sydney dove in to tackle the problem. She proactively developed several potential solutions for how the customer could use their extra credits, presented them to the client on a call, and successfully convinced them to let her create social media posts in lieu of more case studies."
— Content Team Lead at content agency
"It's been a pleasure working with you. Your writing is absolutely KILLER. Will definitely want to keep in touch and see how you and Animalz are doing!!!!!"
— Chief Marketing Officer at fintech company
"I mean, now I'm just gonna sound like a broken record, but your writing was 🔥, your professionalism was 💯, and it was a true delight working with y'all."
— Director of Marketing at financial services firm
Looking for a content strategist who obsesses over quality, builds systems that scale, and delivers work that actually moves the needle? Let's talk.
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