Sydney Arin Go

• Built automations and content production engines both manually and with AI
• Managed a team of writers to create content for our customers
• Created content strategies to help customers gain brand recognition and achieve growth
• Built and implemented programmatic SEO strategies by building new website subfolders and repeatable content templates
• Steered content quality assessments and trained writers to improve SEO knowledge and writing ability
• Tracked data through GA4, GSC, Amplitude, PostHog, etc., and built Looker dashboards to present the data

Semrush is an all-around content marketing tool that does everything from keyword research for SEO to AI-powered content generation.

• Edited at least 6 articles per week, optimizing for SEO and increasing our chances of ranking organically
• Managed a team of writers and built out content pipelines
• Contributed to 100% year-on-year revenue growth through optimizing content for signups
• Created and edited briefs for content creation

Animalz is a content marketing agency, known for producing quality long-form content for companies like Spotify, Google, and Amazon, among others.

• Wrote 9 articles per month for various customers (Buffer, Extole, SimpleLegal, Snappy Kraken, etc.)
• Grew each of my main customers' organic pageviews by at least 10% over a 6-month time period
• Established Extole's social media presence on LinkedIn and Twitter and increased engagement by 15% over 3 months

Acadium is an educational startup that helps anyone, from anywhere, kickstart their careers for free.

• Grew Instagram account from 0 to 3000 followers in 3 months, with engagement hovering around 5%-10%
• Built an engaged community of users from 0 to over 1000 in 3 months that increased both activation and retention by 10%
• Created an Ambassador Program with over 40 people who constantly created and shared content that linked back to Acadium (over 120 pieces of content a month)
• Built Acadium's entire SEO content strategy

To put myself through college, I worked for four years as a writer for various organizations.

• Wrote over 100 articles and copies for blogs and websites
• Promoted Facebook businesses and e-commerce sites
• Created videos and posters for posting on social media

The United Print Media Group (UPMG) is an association of all print media outlets in the Philippines.

• Published an 8-page newsletter
• Provided photo and video coverage for their events
• Created content for their social media pages

• Taught conversational English to students ages 7 to 18
• Prepared students for standardized exams (SATs, GMAT, GRE, etc.)